On this October 2021, Li Jinyuan, Chairman of TIENS Group, announcing grand global release on his new book, 'Global Development of TIENS Group: Swap, Transcendence and Success'. This new book serves as continuation of the three previous books on TIENS Group: 'Mr. Li Jinyuan and TIENS Group (2002)', 'New Swap and Transcendence Theory (2003)', and a third-party perspective book written by Christopher Sheedy, 'Unlocking the Emperor's Door (2021)'.

"We sincerely hope that TIENS will continue to dream forward. Under the guidance of 'new replacement transcendence theory' and the concept of 'coexistence, sharing and win-win' that written on this new book, we want to further expand in the global market and continue to practice our initial mission of 'bring health to human beings and serving the society," as said by Li Jinyuan, Chairman of TIENS Group.

Global Development of TIENS Group: Swap, Transcendence and Success combines new innovative practices to form theoretical improvement. Through empirical analysis and comparative study, it comprehensively elaborates that how a global enterprise group, on the basis of 'replacement and reorganization', integrate the latest business practices: information technology, network management and communication technology, intelligent combination and connection technology, blockchain and platform technology, etc. to realize the close combination of traditional business and modern network information technology, and realize 'self-subversion and transcendence' on this basis. More importantly, this book deeply analyzes the key factors of success, and lists typical cases of these factors promoting the development of enterprises, which plays a very important reference and guiding role for the global layout and development of enterprises.

In 2015, TIENS Group organized more than 6,700 employees to travel to Nice, France, and set a Guinness World Record, and has achieved global success in just 20 years. The interpretation, secrets and answers of the company’s 26 years of development are all lied in the book 'Global Development of TIENS Group: Swap, Transcendence and Success' and 'Unlocking the Emperor's Door'. These two books, together with two other books, 'Mr. Li Jinyuan and TIENS Group', and 'New Swap and Transcendence Theory', forms the wisdom theory system of TIENS Group.

"We hope that these four books can guide everyone to open the door of wisdom, embark on the road of pursuit, step into the dream hall, and finally reach the top of their own glory!" expressed Li Jinyuan.

Mr. Li Jinyuan and TIENS Group (2002)

Mr. Li Jinyuan worked hard for his dream with all his strength. In just a few years, the TIENS Group he founded had billions of assets; in 1997, the Group concentrated its efforts and opened up the markets in 37 countries in one breath, and in 2002, it developed more than 60 national branches, opened up an international market and marketing network, and sold its products to 86 countries and regions; its development speed and scale are amazing!

Mr. Li Jinyuan recorded the entrepreneurial stories of himself and his partners in the book Mr. Li Jinyuan and TIENS Group in 2002, showing precious qualities such as dream, courage, perseverance, mind and honesty, which is a powerful help for a leader to promote the development of enterprises and provides a theoretical basis for the follow-up book New Swap and Transcendence Theory.

New Swap and Transcendence Theory (2003)

TIENS has overcome numerous problems and obstacles in the development process of the international market. After years of pioneering experience, Mr. Li Jinyuan deeply realized that scientific and unified theoretical guidance is very important for the development of enterprises. He carefully summed up the experience and lessons of TIENS's international market development, combined with the ever-changing market environment, kept pace with the times, created his own road to success, and put forward a scientific and practical "New Swap and Transcendence Theory", which is an original leap-forward development strategy and tactic. New Swap and Transcendence Theory compiled by Mr. Li Jinyuan was published in 2003, which attracted more attention to TIENS, and then international friends took the development of TIENS as an example to explore the Open the Empire's Door of rapid economic development.

Unlocking the Emperor’s Door (2021)

Christopher Sheedy, as a well-known Australian journalist and writer, wrote Unlocking the Emperor's Door from the perspective of a third party through in-depth investigation and understanding, which was released in London, England in January 2021. Christopher Sheedy believes that under the background of global economic integration, the development practice of TIENS and the sublimated New Swap and Transcendence Theory have brought new practices and ideas for the rapid development of more enterprises, and international friends spoke highly of Unlocking the Empire's Door. Mr. Li Jinyuan devoted himself to the research in combination with the new innovative practice, and further optimized, enriched, perfected and promoted the New Swap and Transcendence Theory, which led to the release of Global Development of TIENS Group: Swap, Transcendence and Success in October 2021.

About TIENS Group

Tiens Group is a Chinese multinational conglomerate and multi-level marketing company headquartered in Tianjin, China. The TIENS Group has become a multinational group of enterprises across fields including biotechnology, health management, hotel and tourism, education and training, e-commerce, international trade, financial investment, and the integration of industrial, commercial, and financial capital.

Media Contact

Contact Person：Yukai Wang

Email：zcfw@tiens.com

Website：https://www.tiens.com/

Telephone: 4006090933

Location: No. 18, Xinyuan Road, Wuqing Development Zone, Tianjin New Technology Industrial Park